Setting the Scene

A Celebration of Community Across Iowa

RAGBRAI is more than just a bike ride. It’s a celebration of community, perseverance, and adventure. As the oldest, largest, and longest recreational bike touring event, it brings together thousands of cyclists from across the globe to explore the beauty of Iowa mile by mile. When event organizers needed a solution that could withstand the elements while serving as a dynamic focal point for thousands of attendees, they looked to Musco LED Videoboard Systems.

Making an Impact

Transforming Rest Stops into Vibrant Hubs

Musco LED Videoboard Systems proudly joined the ride with one of our MuscoMAX™ Mobile LED Video Trailers. Engineered with precision and built right here in the heart of Iowa, this rugged unit became the heartbeat of the event's daily festivities. By strategically deploying the MuscoMAX, RAGBRAI organizers achieved:

• Enhanced Engagement: MuscoMAX went beyond a simple screen; it acted as a central hub for ride updates, injecting energy and connectivity into every stop along the route.

• Crystal-Clear Communication: Whether broadcasting weather alerts or vital route details, our high-resolution display delivered critical information instantly to riders and locals alike.

• Powerful Sponsorship and Advertising Opportunities: MuscoMAX showcased logos, promotional videos, and branding with sharp, bold detail, ensuring partners received the visibility they deserve.

• Live Entertainment Feeds: The experience didn't stop when the riding ended each day. MuscoMAX streamed live entertainment feeds, turning rest stops into front-row experiences and keeping the crowd entertained long after they unclipped from their pedals.