New Mexico Open

Project Location -

Butte, New Mexico

Setting the Scene

Championship Golf in the Heart of New Mexico

The New Mexico Open brought four unforgettable days of championship golf to the stunning Turtleback Mountain Golf & Resort. From the first drive to the final putt, players brought their A-game to this premier event. However, with action spread across an expansive course, organizers faced a challenge: how to keep spectators, sponsors, and players connected to every moment of the tournament without missing a beat. They needed a central hub that could command attention and deliver pristine clarity under the open sky.

Making an Impact

Broadcast Excellence on the Green

Musco LED Videoboard Systems answered the call with our MuscoMAX™ 1710 Mobile LED Video Trailer. Positioned as the tournament's focal point, MuscoMAX ensured that every detail of the competition was broadcast with professional polish. By deploying the MuscoMAX 1710, the New Mexico Open achieved:

  • Centralized Engagement: The screen became the heart of the event, giving every fan a front-row seat to the action.  
  • Comprehensive Coverage: From live leaderboards and event highlights to continuous course coverage, the display ensured no one missed a critical moment.
  • Sponsor Recognition: The media team ran sponsor recognition alongside telecasts and interviews, ensuring maximum visibility for supporters.
  • Dynamic Atmosphere: Beyond the competition, the screen enhanced the overall vibe with music videos at the start and end of each day, providing a fun and engaging atmosphere for all attendees.

Tournament Director John Gibson witnessed the difference firsthand: “The [video trailer] was amazing; it added so much to the New Mexico Open at Turtleback Mountain Golf & Resort... It became the focal point where everyone's attention was directed.”

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